Job Description

Senior Marketing and Business Development Manager Job in Kenya 2019 

Job Vacancy: Senior Marketing and Business Development Manager

A. Background Information

Our client is a well-established insurance brokerage firm based in Kenya.

The Client is looking for a passionate Marketing and Business Development Manager with a strategic mind set to grow the organization’s retail business and strengthen the Senior Management Team.

The position holder will also be expected to deputize the General Manager and play a leading role in developing and implementing both Marketing and Corporate Strategy.

B. Duties and Responsibilities

Reporting to the General Manager, the Senior Marketing and Business Development Manager will be responsible for growing the retail business and maintaining sound relationship with existing clients including individual and small & medium sized enterprises.

Specific duties will include;

i. Ensure vibrant Sales and Marketing efforts to bring in new retail clients

ii. To develop , update and maintain a database of past, present and potential retail clients

iii. To identify and promote new products for different segments of the retail market

iv. To take a leading role in maintaining sound relationship with all existing clients both retail and corporate.

v. To ensure systems and procedures are in place to serve retail clients including timely processing of claims and renewal of policies

vi. To advice management in emerging needs and preferences for the retail market

vii. Support other marketing efforts including preparation of tenders and proposals without losing focus in the need to serve and grow the retail market

viii. Ensure timely resolution of issues (complaints and queries for retail customers)

ix. To drive the creation and maintenance of a strong online presence for the Company to woe and maintain a sound relationship with retail clients.

x. Advice management on sound online and digital marketing strategy

C. Qualifications Required

The job holder should have the following qualifications:

• A Bachelor’s degree in a business field


• Professional insurance qualification is an added advantage


• Over 5 years marketing and underwriting experience in a busy insurance brokerage firm


• Experience in online and digital marketing will be an added advantage


• Be very strong in Marketing Strategy


• Strong leadership attributes suitable for development or growth to higher level responsibilities in the Company

D. Essential Competencies

The ideal candidate should possess the following skills and competencies

• Solid knowledge of marketing techniques and entrepreneurial principles


• Good understanding of marketing research techniques, statistical and data analysis methods


• Excellent customer Relations


• Creativity and commercial awareness


• A team player with a customer oriented approach


• Excellent oral and written communication skills in both English and Swahili.


• Should be self-confident and with high level of personal organization skills.


• Should be a results oriented person.


• Self-motivated and able to operate independently with minimal oversight

E. Remuneration

Our client is offering a competitive remuneration package for the successful candidate as well as other benefits.

The Client is prepared to match the best candidate’s salary expectations subject to clear track record of delivering new business.

F. How to Apply

Visit www.careeroptionsafrica.co.ke and www.hreastafrica.com for more details on this position.

Send CV to recruitment@careeroptionsafrica.co.ke with a subject heading of Senior Marketing and Business Development and Customer Relations Manager by 10th July 2019.

CV will be shortlisted as they are received.

Candidates who do not hear from us by that date should consider their applications unsuccessful.

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