Job Description

Company: Rattan Direct & Lifestyle Furniture

Title: Social Media Executive

Industry: E-Commerce Online Retail Business

Location: Nairobi

Salary: Competitive

Rattan Direct & Lifestyle Furniture is looking to hire an experienced Social Media Executive to work with our wider marketing team to drive forward the brand’s social media presence.

Both brands have a separate brand identity and will need to be treated as different brands with different strategies.

Our ideal candidate is someone with a strong understanding of social media and wider marketing practices.

Knowledge of the furniture industry or other relevant industries would be an advantage.

Role & Responsibilities

• Support the Social Media Manager where required to execute on the company’s social media strategies to further growth and performance.


• Plan & schedule in content for the week for Instagram, Facebook and Tik Tok.


• Review the weekly content plan with the social media manager before scheduling in.


• Drafting captions for social media posts.


• Engage with audience and influencers by commenting on relevant influencer posts and replying to audience comments on posts and reels.


• Post weekly Tik Tok videos and Reels


• Create daily story briefs for the Graphic Designer based on current promotions, social events etc.


• Make sure these are scheduled with the UTM links.


• Evaluate all posts and boost high performing posts each week.


• Work with the Social media manager in reviewing the boosted post performance.


• Weekly 1-2-1 meetings between the Social Media Manager to discuss the previous week’s content strategy and develop strategies based around that.


• Analyzing social media trends from influencers and competitors to include into a weekly report and build the social strategy around that.


• Assist with the social campaign plans to maximize our engaged reach and commercial engagement at a campaign level for promotions.

Qualifications and requirements

• 1 years+ experience working in social media marketing or other relevant roles.


• Degree/Diploma in marketing, communication or related field.


• Experience of working across multiple social media platforms including Instagram, Tik Tok and Facebook.


• Strong copywriting skills.


• Flexible and adaptable to change.


• Experience in creating Tik Tok and Reel videos would be preferred.


• Experience of using excel.


• Experience in using social media tools for scheduling and reporting.

How to Apply

If you meet the above criteria kindly email your testimonials with the job title as the reference to recruitment@lifestylefurniture.co.uk

Only shortlisted candidates will be contacted.

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