Job Description

Job Description/Requirements

About the Role
We need a Trade Marketing Manager to be the backbone to our challenging and exciting growth trajectory in Kenya. As executor extraordinaire, this person can work closely with the Marketing Manager to align the marketing and sales team in order to drive brand equity in trade.
We are looking for an execution focussed trade marketing superstar who wants to be part of growing Africa’s most exciting challenger brands of tomorrow. The Trade Marketing Manager will play a fundamental role in creating the commercial roadmap for the short, medium and long term. The Trade Marketing Manager is accountable for building the Kenyan Originals brand in-trade. Helping to define and execute how we support the sales team with brand equity activities in trade.

Roles and Responsibilities:

Trade marketing strategy
•    Work with the head of the commercial and the marketing manager on a challenger strategy TM plan.
•    Own trade (customer), Channel and Category strategies.
•    Develop fit for purpose Execution standards and Targets.

Channel Segmentation and Strategy and Category Development
•    Train the internal team to live, breathe and execute the segmentation.
•    Lead category, channel and Shopper Marketing.
•    Delivery of Annual category plan for the total portfolio.
•    Use customer strategies/category insights/shopper insight to develop brilliant customer/consumer propositions.
•    Utilize insights into shopper behaviours and motivations to provide competitive solutions that ensure winning programs.

Sales Tool
•    Take ownership of sales tools development including use of sales tools with the internal team.

Brand Visibility and Execution
•    Production of brand visibility kits aligned to the channel segmentation.
•    Manage the tight implementation and execution of the kits in trade.
•    Stock management of all point of sale.
•    Develop a new point of sale items to drive differentiation and cut through in trade.

Brand Activations and Execution
•    Create brand activation toolkits.
•    Implement and Manage actual execution, Tracking and Measurement of all Trade Programs.

Budget and Tracking
•    Develop and implement commercial scorecards focused on drivers of depletion, the effectiveness of investments, the performance of customers as well as brands.
•    In-charge of maintaining the activation and point of sale budget.
•    Daily, Weekly and monthly reporting to tracking the performance of trade marketing activities.

Relationship building
•    Working closely with the sales teams and external customers to build great relationships in trade.
•    Together with the sales team develop, implement, track and own Joint Business Plan with key customers.

Training
•    Train and manage a team of promoters and venue managers into the best brand ambassadors in trade.
•    Create external brand training toolkits for trade partners and the activation teams.

Does This Sound Like You?
Must-Have Requirements:
•    4+ years of experience in a trade marketing role.
•    Experience working in the FMCG or Alco-Bev sector.
•    Experience with category management and customer marketing.
•    Experience with on-trade and off-trade channels.
•    Strong communication skills with the ability to quickly build strong relationships.

Candidate Attributes [Culture Fit]:
•    Ability to innovate and think outside the box.
•    Go-getter and Relationship builder.
•    Excellent planning and organisation skills with a high ability to meet deadlines and solve complex problems.

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