About the Role 

The Traffic Manager - Marketing Operations is a key role responsible for overseeing the efficient flow of projects within the marketing department, with a focus on product marketing, brand marketing, carbon marketing, and creative marketing. This individual will collaborate closely with cross-functional teams to ensure seamless coordination and timely delivery of marketing initiatives.

Duties & Responsibilities:  

Project Coordination:

• Lead the end-to-end project management process for product marketing, brand marketing, carbon marketing, and creative marketing initiatives.


• Collaborate with stakeholders to define project goals, objectives, and deliverables.


• Develop and manage comprehensive project timelines and schedules.

Workflow Optimization:

• Establish and maintain streamlined workflows for various marketing projects.


• Identify and address bottlenecks to optimize efficiency.


• Work with teams to allocate resources effectively and ensure optimal productivity.

    Traffic Management:

• Serve as the central point of contact for all incoming project requests within product, brand, carbon, and creative marketing.


• Assign tasks to team members based on skills, workload, and project priorities.


• Monitor project progress, ensuring tasks are completed on time and within scope.

    Communication:

• Facilitate communication among different marketing departments to ensure project alignment.


• Provide regular updates to stakeholders on project status, potential issues, and resolutions.


• Foster a collaborative and communicative environment within marketing teams.

    Quality Assurance:

• Conduct regular reviews of creative assets to ensure alignment with brand guidelines.


• Gather feedback from stakeholders and facilitate necessary revisions.


• Uphold consistency in messaging and branding across all marketing materials.

    Resource Management:

• Manage and allocate resources effectively across product, brand, carbon, and creative marketing teams.


• Collaborate with team leads to identify resource needs and address potential conflicts.


• Evaluate and recommend tools and technologies to enhance project management efficiency.

    Documentation:

• Maintain comprehensive documentation of project details, timelines, and milestones.


• Create and update project briefs, status reports, and other relevant documentation.


• Ensure accurate and up-to-date records of project-related communications.

Qualifications:

• Bachelor’s degree in marketing, Business, or a related field.


• Project management certification would be a bonus.


• 6-10 years of relevant experience in project management, preferably in product marketing, brand marketing, carbon marketing, or creative marketing.


• Strong understanding of marketing processes and campaign execution.


• Excellent organizational and time-management skills.


• Exceptional communication and interpersonal skills.


• Proficiency in project management tools and software.


• Ability to work collaboratively in a fast-paced and dynamic environment.


• Familiarity with marketing analytics and performance measurement.


• Experience with creative software tools (Adobe Creative Suite, etc.).


• Project Management Professional (PMP) certification is a plus.