Job Description

Position: Branding, Communication & Marketing Officer

Location: KU Unicity Mall, Along Thika Road.

Indepth Research Institute builds the capacity of people, processes, and systems for organizational success and growth as well as nurturing a thriving ecosystem.

We do this through our four lines of services; Data Analytics, Social and Market Research, Corporate Training and Development; Management and Business Advisory; and Digital Innovation.

Job Summary: We seek to recruit an aggressive, confident, fluent, mature, and creative Brand, Communication & Marketing Officer to organize and oversee brand communication and marketing activities and ensure effective communication with stakeholders, media, and the public on a full-time basis.

Key Responsibilities:

• Building strong long-term value for our customers and partners including nurturing relationships


• Brand development – Develop IRES into a formidable brand both locally and internationally


• Develop brand communication campaigns and media relations strategies


• Collaborate with internal teams (e.g. marketing) and maintain open communication with senior management


• Write, edit and distribute various types of content, including material for websites, blogs, marketing material, and other types of content that take the message to the public.


• Edit and update promotional material and publications (brochures, videos, social media posts etc.)


• Looking out for relevant local and international events to represent IRES from within Not for Profits, Government, and Private sectors


• Organize IRES brand communication events (e.g. open days, press conferences) and serve as the company’s spokesperson


• Seek opportunities for partnerships, sponsorships and advertising


• Address inquiries from the media and other parties


• Track media coverage and follow industry trends


• Ensure the organization has membership in national and international trade and professional bodies.


• Preparing annual, quarterly, and monthly Brand Communication and Marketing plans and reports.


• Documentation as well as preparing and editing messaging for all products and services


• Linking with media sources and looking out for opportunities within media to showcase IRES products and services

Qualifications and Experience

• Should have at least a Degree in Journalism, Communications, and Public Relations or any related course.


• Qualification, training, or experience in marketing is an added advantage


• Advanced Video Editing, Animation, and Photo Editing -required


• Mastery of English and Kiswahili both written and spoken.


• At least 3 years of Experience in content writing, digital branding & marketing, and social media management.


• Experience in mass emails, SEO/SEM, and blogging in any fast-paced company.


• Mastery of computer usage, web navigation, and social media functionality is imperative.


• Knowledge of Retargeting/Remarketing, Display, and Rich Media/Video Advertising


• Advanced skills in MS Office, PowerPoint, and Excel


• Ability to use the CRM preferably Hubspot.


• Blogging


• Content Development/Marketing


• Online Paid Advertising


• Intermediate Graphic design


• Intermediate WordPress and web development skills


• Knowledge in the area of Digital Advertising, and media buying


• Google Ads Certification required

How to Apply:

Your application in PDF format should be sent to hr@indepthresearch.org to us on or before CoB Friday, 16th September 2022.

All document attachments should also be in PDF format.

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