Job Description

Marketing Officer Job, Sales & Marketing Jobs 2021,

Job Purpose

He/ she will be responsible for marketing PCEA Chogoria Hospital’s product portfolio and developing strategic relationships with corporate clients.

Duties & Responsibilities

• Identify and map the target customers (corporate & non-corporate)


• Plan and organize initiatives like camps, seminars and conferences to increase product promotion participation and doctors’ referrals.


• Organize CMEs for promotion of the activities and services of the medical departments and specialties.


• Organize outreach programs with prospective patient communities.


• Assist in designing, printing brochures and marketing materials.


• Tracking leads mediated through above CMEs, camps and seminars etc. to tap new corporate tie-ups, convert referrals etc.


• Liaison between in-house doctors and external doctors for patients.


• Compile credible data on competitors / Market Analysis.


• Brand, communicate and position the Hospital as a Hospital of choice through use of branded items such as brochures, banners, flyers and advertising.


• Execute effective Media relations and identify opportunities to participate in media through ensuring availability of required media content such photo coverage, developing media invites and develop media contents.


• Execute a vibrant digital presence through the Hospital’s website and social media. This entails managing Face book pages, Twitter and ensuring constant posting in social media to keep it active.


• Assist in the creation of social media policy and brand manuals that guide its usage and expected outcomes.


• Regular marketing activities of the Hospital’s services through relevant outlets


• Responsible for all internal communication at the Hospital.


• Provide technical support for all communication matters, coordinate development of communication strategy and deliver communication objectives throughout the Hospital.


• Provide in-house public relations and marketing for the Hospital


• Ensure generation of internal newsletter/e-newsletters and other communication material to update


• Cultivate strategic media visibility.

Minimum Qualifications

• Minimum Diploma in Marketing, Journalism or its equivalent from a recognized institution


• Minimum 3 years working experience in Marketing, Media or Public Relations or a similar position. Those with Hospital experience have an added advantage.


• Membership to the Marketing Society of Kenya is an added advantage


• Must be a team player


• Computer literate with hands on experience on internet and MS Office applications.


• Must be a mature practicing Christian.

Required Skills & Competencies

• Ability to operationalize strategy into action for the function


• Business savvy & innovativeness


• Excellent writing, Communication and reporting Skills


• Excellent Interpersonal skills


• Organizing, coordinating and planning skills


• Computer literate with capability in emails, MS office and related communications tools


• Time management skills


• Strong decision making and problem solving skills


• Creativity ad innovativeness


• Conflict resolution and problem solving skills

How To Apply

Candidates who meet above minimum requirements are requested to submit their applications and enclosing their detailed CV (with 3 referees), certificates, testimonials (including a letter from local Church Minister) so as to reach the Chief Executive Officer by 4 p.m on Friday 19th March 2021.

PCEA Chogoria Hospital

P.O. Box 35 – 60401
Chogoria

info@pceachogoriahospital.org

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