Digital Marketing Intern East Africa Business Consultants (EABC)
- Published date: April 18, 2022
- Category: Marketing & Communications
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- Location: Nairobi, Nairobi
- Jop type:
- Salary: Ksh Not mentioned
- Company name: Jobs in Kenya
Job Description
Job Summary
The Digital Marketing Intern will be responsible for driving digital marketing activities to accelerate incremental revenue growth in the region. Through digital and online techniques and analysis, the digital marketing Intern pursues specific goals in lead generation, lead qualification, communication, brand building and conversion.
- Minimum Qualification: Bachelor
- Experience Level: Entry level
- Experience Length: 1 year
Job Description/Requirements
PRIMARY RESPONSIBILITIES
• Manage the development, implementation, monitoring, tracking and optimizing of PPC campaigns such as Google AdWords.
• Manage SEO (Search Engine Optimization) to increase web organic search visibility and ranking.
• Generate, place and update website content to ensure a highly engaging customer experience, focused largely on localizing the global format and content so that it’s highly relevant to in-country customers and prospects.
• Manage eMail campaign creation and execution
• Develop and manage digital marketing campaigns for new services launch.
• Develop, execute and optimize performance of other interactive properties including web advertisements, landing pages and social media.
• Manage the placement of relevant content on external websites, including news sites, business associations etc.
• Manage, track, and report digital marketing activities and ROIs.
• Support other digital marketing activities as assigned.
REQUIRED SKILLS AND EXPERIENCE
• Minimum 1 year digital marketing experience, ideally within a B2B business
• Experience with search engine marketing: including developing and running pay-per-click campaigns as well as conducting organic search engine optimization.
• Experience managing eMail marketing campaign including development of email and tracking and analysis of results.
• Proven track record of growing leads and sales through online marketing.
• Positive, Proactive, able to multi-task, well organized with an eye for details.
• Excellent project management skills.
• Strong interpersonal and communication skills.
• Proficient in MS Office and good working knowledge of Excel.
DESIRABLE SKILLS AND EXPERIENCE
• Experience with social media including Twitter, Linkedin, etc
• Experience with marketing automation tools such as Marketo, zoho etc
• Experience in SEM and SEO
QUALIFICATIONS
• Diploma/Degree in Marketing Communications/Marketing
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