Duties & Responsibilities 

• Provide thought leadership to the organization on Digital and social media marketing strategy  


• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns 


• Design, build and maintain our digital and social media presence 


• Manage and optimize our digital and social media real estate 


• Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) 


• Identify trends and insights, and optimize spend and performance based on the insights 


• Brainstorm new and creative growth strategies 


• Plan, execute, and measure experiments and conversion tests 


• Collaborate with internal teams to create landing pages and optimize the user experience 


• Collaborate with in-country teams to support sales efforts with localized tactical digital and social media campaigns. 


• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints 


• Instrument conversion points and optimize user funnels 


• Collaborate and manage any vendor partners 


• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate. 

Skills & Experience 

• BS/MS degree in marketing or a related field 


• Proven working experience in digital marketing 


• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns 


• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate 


• Excellent writing and communication skills are required for this role 


• Knowledge and experience in content development and marketing will be an added advantage 


• Experience in optimizing landing pages and user funnels 


• Solid knowledge of website analytics tools (e.g., Google Analytics) 


• Experience in setting up and optimizing Google AdWords campaigns 


• Working knowledge of HTML, CSS, and JavaScript development and constraints 


• Strong analytical skills and data-driven thinking 


• Up to date with the latest trends and best practices in online marketing and measurement 

KPIs 

• Web Traffic Sources 


• Leads 


• Website and Social media Page Views 


• Website and social media page engagement 


• Cost per Lead 


• Returning Visitors 


• Consumer perception & Sentiment 


• Conversion Rate 


• Goal Completion Rate 


• Click-Through Rate 


• Customer Acquisition Cost 


• Customer Lifetime Value