Job Description

Directline

We are looking for a motivated and qualified professional to fill the position of Marketing Officer / Designer.

Overall Purpose of the job: The role will be responsible for creating design and developing marketing strategies to promote Directline Assurance brand equity strength and overall business growth and profitability.

Key Roles and Responsibilities

• Creative Design
  
  
  
  • Collaborate with the various departments across the company to design various marketing materials including but not limited to;
    
    
    
    • Below the line (BTL) collateral such as calendars, leaflets, posters
    
    
    • Financials and annual reports
    
    
    • Branch branding – signage and wall branding
    
    
    • internal newsletter
    
    
    • branded merchandise
    
    
    • Social media ads
    
    
    
    
  
  
  
  


• Brand and Standards Custodian
  
  
  
  • Brand and branding compliance across all channels – HQ, branches, tied agents, digital, events, emails, etc
  
  
  • Branch branding implementation
  
  
  
  


• Communication
  
  
  
  • Writing of staff newsletter features
  
  
  • Collation and compilation of newsletter stories from the wider editorial team, proof reading
    Photography at events
  
  
  
  


• Digital Assets Management
  
  
  
  • Track and update company website for current products, financials and news features. Work with relevant internal stakeholders to ensure the content is accurate
  
  
  • Manage social media handles for creative campaigns – working with Creative / Digital Agency
  
  
  • Uploading of photos from internal and external events on DAC socials
  
  
  • Reposting / sharing of relevant stories from social media pages of key partners on joint initiatives
  
  
  
  


• Branded Merchandise management
  
  
  
  • Procurement of merchandise together with Procurement Team
  
  
  • Inventory management of merchandise and re-order
  
  
  • Brand shop – merchandise production, sales and reconciliation
  
  
  
  


• Events and Activations
  
  
  
  • Internal and external event planning and execution
  
  
  • Co-ordination of banners, tents and other collateral deployment and set- up across companywide events
  
  
  • Driving staff participation in internal events
  
  
  
  


• Departmental Administration Any other duties as may be assigned from time to time
  
  
  
  • Record keeping / filing (physical and digital)
  
  
  
  

Person Specifications

Qualifications

• Bachelor’s in Degree in Design / Advertising / Communication / Marketing or a relevant filed from a recognized institution

Professional Qualifications

• Postgraduate Diploma in Marketing


• Member of the Chartered Institute of Marketing (CIM)

Experience

• Minimum 3 years’ relevant experience

Skills and Attributes

• Proficient in Adobe Packages – including; Illustrator, Photoshop, InDesign, Acrobat, etc


• Holds a creative portfolio which includes BTL collateral, logo design, branding, publications (e-newsletters and annual reports)


• Excellent communication and interpersonal skills


• Innovative and creative thinking skills


• Good presentation skills


• Self-driven, works with minimal supervision


• Analytical thinking skills


• Good negotiation skills

Application Instructions

If you qualify for the above advertised role, kindly send us a detailed CV and Application Letter clearly demonstrating your fit as per the roles & responsibilities and the person specifications (academic/professional qualifications, experience, skills & attributes) listed above.

Applications that do not conform to the Application Instructions will not be considered.

Kindly send your application documents to human.resource@directline.co.ke to reach us on or before 5.00pm Thursday, 9th March 2023.

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