General Trade Manager (Mass Market) at Crystal Recruit
- Published date: May 9, 2024
- Category: Management & Business Development
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- Location: Nairobi, Nairobi
- Jop type:
- Salary: Ksh Not mentioned
- Company name: Jobs in Kenya
Job Description
Responsibilities
- Lead and manage the sales team responsible for the general trade segment
- Set sales targets, monitor performance, and provide guidance and support.
- Manage distribution networks, including wholesalers, distributors, and retailers, to ensure efficient and effective product distribution.
- Develop and implement strategic plans to achieve sales targets and market penetration within the general trade segment.
- Monitor inventory levels and ensure optimal stock availability to meet customer demand while minimizing excess inventory and stock outs.
- Develop and manage budgets, forecasts, and P&L statements for the general trade segment, ensuring financial targets are met or exceeded.
- Provide supportive rational forecast and control the costing budget
- Track and analyze sales performance, market share, and other relevant KPIs to identify areas for improvement and inform decision-making.
- Plan and execute promotional activities, trade shows, and marketing campaigns to increase brand visibility and drive sales within the general trade channel.
- Develop and maintain close relationship with external customers and internal partners
Requirements
- Bachelor's degree from a recognized University in Business, Sales & Marketing or related field
- 7-10 years in experience in sales of FMCG products, General Trade and Marketing
- Proven experience in FMCG Companies
- Knowledge of trade marketing strategies and techniques.
- Familiarity with distribution channels and logistics operations.
- Proven ability to achieve sales quotas
- Strong leadership and management skills
- Excellent communication, negotiation, and interpersonal skills.
- Willingness to travel and work out of the office
- Analytical mindset with the ability to interpret data and make informed decisions.
Method of Application
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