Job Description

Our client in the hospitality industry is looking for a Hotel and Lodges Digital Marketer responsible for driving revenue through Digital channels, optimizing online performance, and overseeing all E-commerce and Digital activities.

Job Purpose and Key Responsibilities

• Support key digital marketing activities to drive acquisition, retention, and brand awareness (SEO/SEM, display advertising, email marketing)


• Ensure guest communication consistency by connecting the vision, mission, and sense of the brand to all guest interactions


• Understanding of email marketing, including list management, segmentation, nurturing campaigns, and ROI


• Ongoing support of website content using a content management system


• Daily/weekly review analytics to identify areas for optimization; provide detailed reporting for digital campaign efforts


• Implement best practices to increase website traffic and maximize content consumption.


• Benchmark digital activities against the best in the industry; improve digital marketing strategy and tactics to ensure hotels under management outperform the competitive set.


• Design and oversee all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.


• Develop and monitor campaign budgets.


• Plan and manage our social media platforms.


• Coordinate with advertising and media experts to improve marketing results.


• Identify the latest trends and technologies affecting our industry.


• Work with your team to brainstorm new and innovative growth strategies.


• Collaborate with agencies and other vendor partners in the Marketing function.

Requirements

• Bachelor’s Degree in Marketing, Communications or related fields


• 5+ years of digital marketing experience, including social media, email, SEO/SEM, and display.


• Experience in Hospitality industry highly preferred


• Experience with social media management platforms


• Outstanding communication skills, both written and verbal


• Great understanding of online marketing strategies and tools.


• Content management and web analytics experience are a plus.


• Firm grasp of website management required.


• Excellent attention to detail and project management skills


• Strong relationship management and interpersonal skills


• Professional business presence


• Self-starter who demonstrates initiative; proven proactive thinker

Application Process:

Kindly CLICK HERE to create/update your career profile and submit your application, or send updated CV to recruitment@racg.co.ke with email subject “Hotel and Lodges Digital Marketer” by COB 31st July, 2021.

NB: Candidates from Mombasa, Kikambala and Kilifi areas are highly preferred.

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