Marketing Executive at Solutech Limited
- Published date: December 11, 2023
- Category: Marketing & Communications
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- Location: Nairobi, Nairobi
- Jop type:
- Salary: Ksh Not mentioned
- Company name: Jobs in Kenya
Job Description
About the job
- Preparing and managing monthly, quarterly and annual budgets for the department.
- Develop, lead and execute the Company’s marketing strategy.
- Develop plans and targets (KPIs) for the department.
- Identify opportunities to reach new market segments and expand market share.
- Plan, design, and lead marketing campaigns across the Company’s offline and digital marketing channels, such as email, SMS, and social media.
- Work directly with the relevant departmental teams to translate software features into marketing content for both offline and digital marketing channels to drive traffic and engagement.
- Conduct market research and analysis to evaluate the target market, current trends, brand position, competitors, and market gaps.
- Organize and attend marketing activities and events to raise brand awareness and corporate social responsibility.
- Identify and develop strategic partnerships with other key partners.
- Monitor, track, and report analytics (including customer acquisition cost) to ensure they align with the Company’s growth KPIs and strategies.
Requirements
- 1+ Years of experience in a similar role, preferably within the tech industry.
- 2+ Years of experience in Marketing.
- At least a degree in Marketing or any related field.
- Professional Certifications in Marketing could be an added advantage.
- Solid knowledge of Web Analytics, Google Adwords, and Digital Advertising.
- Working knowledge of search engine optimisation (SEO), lead generation and affiliate marketing practices.
- Experience in Setting up and Automating Marketing Campaigns.
- Good leadership, organizational, project management and planning skills.
- Must have good networking skills and communication skills both written and oral (Proficiency in English and Swahili).
- Good creativity, story telling and copy writing skills.
Method of Application
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