Job Description

Job Vacancy: Marketing Manager

Unit: Smart Brands Limited

Regions: Nairobi

Starting date: Immediate

About the Role

• Managing the development, tracking and completion of brand plans-strategic and operational brand plans, performance review, budget plan, research plans and activity plans.


• Initiate brand innovations to improve brand attributes amongst customers.


• Engagement with key customers to ensure delivery on brand initiatives and drive creative processes for our brands together with Modern Trade Managers.


• Monitoring brand availability and sales and being proactive on factors affecting the brand sales and market share performance.


• Management of trade execution and A&CP budgets to ensure spends in line with strategic direction to enable brand growth.


• Managing and monitoring the marketing activity grids for all brands


• Liaising with sales department on brand performance delivery


• Analyzing market research data, including secondary data and research, and taking corrective action for enhancement of brand strategies.


• Monitoring competitor activities affecting the brand and taking appropriate corrective action


• Carrying out market intelligence through market visits and utilizing this to enhance brand activities.


• Negotiating and signing of contracts with channel partners


• Managing beneficial trade relationships

About You

• Relevant experience in brand building/marketing


• Developed analytical skills of the FMCG market and what drives sales


• Experience in developing business strategy and implementation


• Strong communication and people skills


• Good team player and influencer


• Good solution-oriented mindset and ability to work independently


• A passion for consumers, marketing, and branding


• A strong drive and passion for winning!

Are you interested in this position and do you meet the minimum requirements?

Apply by sending an email with your CV and a convincing cover letter quoting the category of your interest to
hr@smartbrands.co.ke

The application deadline is 10th September 2021

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