OVERALL PURPOSE OF THE JOB.

Join our esteemed hotel team and be part of an unforgettable hospitality experience. Situated in the heart of Kisumu, our hotel stands as a beacon of luxury, renowned for its impeccable service, exquisite accommodations, and world-class amenities. We are dedicated to creating exceptional guest experiences and are seeking a talented Sales Marketing Manager to help drive revenue and elevate our brand presence.

KEY RESPONSIBILITIES/ACCOUNTABILITIES

• Develop and implement comprehensive sales and marketing plans to achieve revenue targets and maximize profitability.


• Identify new business opportunities and target markets to expand the hotel's customer base.


• Build and maintain relationships with corporate clients, travel agencies, event planners, and other key stakeholders.


• Lead the development of sales collateral, promotional materials, and advertising campaigns to effectively showcase the hotel's offerings.


• Manage the hotel's presence on online travel agencies (OTAs) and other distribution channels, optimizing listings and rates to drive bookings.


• Monitor market trends, competitor activities, and customer feedback to identify opportunities for growth and improvement.


• Collaborate with the revenue management team to develop pricing strategies and promotional packages that drive demand and maximize revenue.


• Track and analyze sales and marketing performance metrics, providing regular reports and insights to inform decision-making.

Qualifications

• Minimum 3 years of hospitality industry experience, preferably in a sales and marketing leadership role.


• Proven track record of exceeding revenue targets for hotels or similar hospitality businesses.


• Strong understanding of hotel operations, including rooms, food & beverage, event spaces, and guest services.


• Excellent analytical skills with the ability to interpret market data, competitor analysis, and guest feedback.


• Experience developing and implementing sales strategies to attract new business and build relationships with key accounts.


• Proven ability to negotiate contracts and close deals.


• Experience managing a sales team, including coaching, mentoring, and setting performance goals.


• Deep understanding of revenue management principles and practices.


• Strong knowledge of digital marketing channels (social media, SEO, PPC, email marketing).


• Experience developing and executing comprehensive marketing campaigns.


• Ability to manage the hotel's brand identity and create a strong online presence.


• Proficient in content creation (website copy, social media posts, email marketing materials).


• Excellent communication skills (written & verbal) with the ability to present persuasively.


• Strong leadership skills with the ability to motivate and inspire a team.


• Excellent interpersonal skills for building strong relationships with clients, colleagues, and superiors.


• Proficiency in hospitality industry software (PMS, CRS) and marketing automation tools.


• Bachelor's degree in hospitality management, marketing, business administration (preferred).


• Fluency in additional languages is a bonus.


• Positive and results-oriented attitude with a strong work ethic.

PERSONAL COMPENTENCIES

• Good written and oral communication skills.


• Customer service oriented


• Information management skills


• Strong organizational, time management and prioritizing skills.


• Reliable


• Able to work under pressure and tight deadlines.

Benefits:

• Competitive salary and performance-based incentives.


• Opportunities for professional development and career advancement.


• A supportive and collaborative work environment within a prestigious hotel brand.