A laser focus on Delivery, Excellence and Outcomes!

At Asante, you will become part of a new movement in Africa’s Financial Services Industry with the singular purpose of Advancing Financial Independence and Well Being of Africans. Our offerings and propositions help our customers Realize their Potentials.

Main Responsibilities

• Lead and build the annual GTM/ performance marketing strategy and acquisition roadmap for the product(s) and neobank


• Work with cross functional teams to drive implementation of the strategies & operations (channels/ platforms/ budget etc)


• Complete ownership of marketing budget to deliver against revenue goals and marketing KPI's


• Create, manage and deliver marketing campaigns across different stages of the user-journey (awareness, acquisition, retention) and channels (paid, owned and earned media) to drive the targets and KPI's


• Work closely with all agency partners (Media, Creative, CRM) and drive thought leadership


• Deliver brand leadership and customer advocacy with a digital-first approach


• Analyse marketing performance data across platforms (FB/ IG/ TT/Google/ Adobe) to monitor

Skills and Qualification’s

• 5+ years of work experience in an explosive growth marketing position


• Strong inter-personal, presentation and communication skills to manage internal and external stakeholders


• A natural storyteller who can take complex subject matters and simplify them for any audience.


• A growth-minded individual that can adapt quickly to a fast-changing environment in an emerging industry who enjoys solving complex and challenging problems.


• Solid project management skills: ability to lead and collaborate with cross-functional partners, prioritize high impact activities, and keep complex projects moving forward under tight timelines


• Experience in leading a team


• Brand and digital marketing experience with Banking/Fintech/Super APPs/Start-Ups/ Technology/ Consumer Electronics/ Ecommerce/ etc


• Strong growth track record with results of past campaigns.


• Working Knowledge of basic MarTech and AdTech stack across platforms and channels

 Benefits:

• Competitive salary packages, with stock options and performance bonuses


• Being part of the most impactful movement in Africa’s Financial Services Industry


• Medical insurance


• A flexible vacation policy allows you to truly relax and reboot


• Comprehensive health insurance and other benefits


• Excellent opportunity to work alongside best in class talent


• Great work environment