Job Description

Job Title: Senior Marketing Manager

Industry: FMCG

Location: Nairobi

Gross Salary: 250k – 350k

Our client is well-known for providing a range of specialized services, they are seeking to hire a Senior marketing manager (High profiled) who will contribute to and develop integrated marketing campaigns to promote products and services for a group of companies.

Responsibilities

• Create awareness of and develop the brand you’re marketing


• Communicate with target audiences and build and develop customer relationships


• Help with marketing plans, advertising, direct marketing, and campaigns


• Source advertising opportunities and place adverts in the press or on the radio


• Work closely with in-house or external creative agencies to design marketing materials such as brochures and adverts


• Write and proofread marketing copy for both online and print campaigns


• Produce creative content, including videos and blog posts


• Run social media channels


• Organize and attend events such as conferences, seminars, receptions, and exhibitions


• Arrange the effective distribution of marketing materials


• Maintain and update customer databases


• Conduct market research, for example using customer


• Questionnaires and focus groups


• Develop relationships with key stakeholders, both internal and external


• Develop and implement a marketing strategy (often as part of a wider sales and marketing programme)


• Evaluate and review marketing campaigns, advertising, and SEO to make sure the correct mediums are being used and campaigns are effective


• Track marketing performance and return on investment and prepare weekly or monthly reports for management


• Monitor and report on competitor activity


• Lead external agencies, when appropriate, to effectively manage events, press relationships, editorial requests, presentations, promotional materials and online activities


• Oversee and manage the marketing budget.

Key Qualifications & Experience

• Bachelor’s degree in Marketing or related field


• Minimum of 10 years of experience as a Marketing Manager or a similar role.


• Experience with database, digital/content, and direct-response marketing


• Prefer experience with Business-to-Business (B2B) Marketing


• Vast experience in marketing with demonstrated ability to deliver consistently strong
  measurable results through lead generation and qualification


• Experience with Google Analytics or other web and digital analytics tools a plus


• Good analytical skills, including using data and reports to review performance results, extract insights, and make recommendations for action


• Business and financial acumen to recognize and quantify strategic opportunities; data analysis capabilities, building detailed business cases


• Proficiency in Microsoft Office suite especially Microsoft Word, PowerPoint, and Excel

How to Apply

If you are up to the challenge and possess the necessary qualification and experience; please send your CV only quoting the job title on the email subject (Senior Marketing Manager – FMCG) to jobs@corporatestaffing.co.ke before 8th August 2022.

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