We are currently hiring a Social Media Digital Marketing Officer. The Job holder will be responsible for implementing Social Media strategy in order to increase online presence and improve on marketing and engagements efforts. The Social Media Officer will contribute to our overall goal of awareness and reputation building through social media. 

Responsibilities

• Manage all aspects of digital strategy.


• Coordinate with revenue manager and social media manager in order to work in an Omni channel perspective with one voice and one strategy


• Identify all relevant digital touch point to activate and develop the marketing and communication strategy (website, e-retailers, social medias, google for business, e-mailing, rating platforms, etc.) and supervise their development and content strategy with the right key stakeholders (social media content manager, category managers, revenue manager, sales teams, creative agencies)


• Develop websites and ensure the information is updated as required


• Develop digital media campaigns for local and international markets


• Implement all components of Accor Digital Strategy in order to deliver maximum online exposure, conversion and retention


• Set up objectives and KPIs to align with the business direction


• Analyze and report ROI and all relevant data in order to optimize KPIs


• Proactively identify advertising and digital opportunities and take decision


• Analyze and report on digital media overview with the hotel industry both locally and internationally


• Keep updated with developments of the digital media industry


• Work towards developing teams knowledge in order for them to help create new opportunities


• Contribute to budget creation and management

Qualifications

• Proven experience as a digital marketing specialist for a brand during a minimum of five (5) years


• Degree in Marketing and Communications


• Effective relationship skills and the ability to build excellent relationships with stakeholders & colleagues. 


• Excellent Microsoft Word/Excel/PowerPoint/Outlook skills, with competent use of other relevant applications. Photoshop, video editors, music purchase, Adobe Photoshop, Canva


• Proven ability of successful creation of briefs for social media content


• Creating story telling with existing content or imagining new opportunities of impactful content is your motto


• Good overview of all relevant social medias on local as well as international markets


• Proven ability to successfully collaborate with a wide range of internal and external stakeholders – from junior to senior executive positions


• Good understand social media platforms and have the ability to analyze their performance