Job Description

Marketing Officer Job, Current Sales & Marketing Jobs Kenya,

Marketing Officer Vacancy- Hospital (Nairobi)

About the Client:

A hospital based hospital is seeking an aggressive and vibrant Marketing Officer. The hospital has been in existence for many years. It is re-known to provide quality health services.

Duties & Responsibilities:

• Contribute in the implementation of marketing strategies


• Organize and attend marketing activities or events to raise brand awareness


• Plan advertising and promotional campaigns for products or services on a variety of media (social, print, digital etc.)


• Liaise with stakeholders and vendors to promote success of activities and enhance the company’s presence


• See all ventures through to completion and evaluate their success using various metrics


• Prepare content for the publication of marketing material and oversee distribution


• Conduct market research to identify opportunities for promotion and growth


• Collaborate with managers in preparing budgets and monitoring expenses


• Develop, implement and deliver sales targets as per sales plan.


• Identify and create product wise customer data base, target list and masters.


• Establish, develop and maintain business relationships with consultant doctors and medical fraternity, insurance companies and corporate clients.


• Build relationship with external partners who include key corporate clients, insurance firms, referring doctors and hospitals within the region.


• Conduct regular need based market research to gather relevant data in order to analyze products, services, competition and trends.


• Gather and document regular feedback from clients, communicate to respective heads of departments and work on a clear action plan.


• Effectively communicate and promote products, services, packages, plans, features, and benefits to existing and prospective clients.


• Organize and manage events like health camps, disease detection camps and CSR activities.


• Contribute to the long-term marketing plan to drive forward agreed company objective.


• Holistic marketing of the facility, the facilities available and the various services offered and popularize, create awareness of all health services etc.


• Compile and distribute financial and statistical information monthly, and writing field visit reports on daily basis.


• Maintain, build and update a mailing database.


• Maintain continuity among work teams by documenting and communicating actions, irregularities and continuing needs.


• Perform other duties as assigned.

Qualifications & Requirements

• Bachelor’s degree in Marketing, Business Administration or relevant field.


• Minimum 2 years’ experience in sales from a recognized hospital or diagnostic centers.


• Excellent knowledge of MS Office and marketing software (e.g. CRM)


• Proficiency in Digital and Social Media Apps use


• Proven experience as marketing officer or similar role


• Graphic Design Skills using various tools

Competencies & Skills

• Excellent communication, presentation, negotiation, interpersonal, PR and relationship building skills.


• Solid knowledge of marketing techniques and principles


• Good understanding of market research techniques, statistical and data analysis methods


• Excellent organizational and multi-tasking skills


• Outstanding communication and interpersonal abilities


• Creativity and commercial awareness


• Team player with a customer-oriented approach

How To Apply

Interested applicants should send their detailed CV and Cover Letter quoting the job title (MARKETING OFFICER) to reach us not later than 09^th November 2021 to emergeegress@gmail.com stating the current pay and expected salary. Only the shortlisted candidates will be contacted.

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