Job Description

Career Opportunity: Marketing Executive – strong in Digital Marketing and Events Management

Career Management Centre is a Human Resources Management Consulting firm that provides outsourcing HR services both at a strategic and operational levels.

Our client seeks to recruit a Marketing Executive (Consultant Basis).

Job Purpose: The ideal candidate will be responsible for developing strong and innovative Marketing Strategies to support the organizations growth plan and translate the brand’s vision into a marketing plan that meets the needs of their target market.

Key Accountabilities

• Review and understand our products profile and write thorough documentation for each.


• Conduct market research and analysis to evaluate trends, brand awareness and competition ventures


• Generate detailed data on market segmentation, competitor analysis on pricing and promotion initiatives to enhance customer loyalty.


• Organize and oversee advertising/communication campaigns (social media, website, TV etc.), exhibitions and promotional events


• Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities


• Write and produce marketing & branding collateral, including brochures, letters, emails and websites.


• Design, develop and execute our brand and marketing strategy and campaigns through research, benchmarking, target messaging and audience identification


• Develop Brand and Marketing content plans that are consistent with the company’s communication, sales and marketing strategy.


• Write, develop, produce and plan for dissemination of marketing content


• Manage day to day social media activities on all channels.


• Develop and manage social influencer programs and attend social influencer events.


• Use analytical tools such as Google Analytics, Hoot-suite Pro, and Facebook Insights to monitor and evaluate the company’s digital marketing platforms presence and performance.


• Prepare weekly, monthly and quarterly reports on brand and marketing efforts.


• Suggest recommendations to adjust the brand and marketing strategy for optimal results.


• Stay up to date on best practices and emerging trends in brand and marketing.


• Develop and monitor brand and marketing campaign budgets and prepare accurate reports on the campaigns overall performance.


• Prepare online newsletters and promotional emails and organize their distribution through various channels


• Schedule online and offline events and product demos and presentations (Webinars)


• Generate business leads from marketing campaigns


• Monitor progress of campaigns using various metrics and submit reports of performance

Skills and Qualifications:

• At least 3-years relevant experience Branding and Marketing,


• A Bachelor’s degree in Journalism, Communications, Marketing or relevant discipline. Training in Public relations is an added advantage, Membership to a Relevant Professional Body will be an added advantage


• Good understanding of social media management and strategy development.


• Certification in Digital Marketing and Experience in running successful Digital Marketing Campaigns will be an added advantage


• Good understanding of market research techniques, data analysis and statistics methods


• Good knowledge of strategic planning principles and marketing best practices


• Excellent communication and people skills


• Strong organizational and time-management abilities


• Creativity and commercial awareness


• Multi-tasking and time-management skills, with the ability to prioritize tasks.


• Familiarity with Website Development & Design and digital art design will be an added advantage service to our customers.


• Knowledge in video and content creation.

How to Apply

Qualified candidates to apply via email jobs@careermanagementcentre.com and cc rachaelkiarie3@gmail.com clearly indicating the position they are applying for on the email subject as “Digital Marketing & Sales and Marketing (Consultant) ” by COB 14th September 2021.

Due to the urgency, application will be reviewed as they come in.

NB: Only short-listed candidates will be contacted.

Career Management is a proud equal opportunity Employer and does not discriminate the applicants on any basis.

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