Job Description

Marketing Executive (Outdoor Advertising)

Location: Westlands, Nairobi

Our client, an out-of-home (OOH) and outdoor advertising company, is recruiting an experienced Marketing Officer to join their team.

Job Summary: Responsible for creating awareness and developing the company’s brand.

Duties & Responsibilities:

• Develop and present B2B marketing strategies to management along with the proposed budget


• Implement the marketing strategy making use of the approved platforms


• Track marketing performance and investments and present monthly reports to management (weekly for social media / digital)


• Monitor and report on competitor activity


• Write copy for various marketing distributions (fliers, brochures etc)


• Work closely with both the in-house and external creatives to design marketing materials


• Manage all online content (social media and website) to enhance audience engagement with SEO and Google analytics in consideration


• Develop new marketing initiatives e.g events or collaborations to strengthen engagement with our TA


• Source for and secure sponsorships that would be beneficial to the business


• Conduct market research via client questionnaire/surveys

Key Requirements & Qualifications

• Proven ability to develop brand and marketing strategies and communicate recommendations


• Minimum of two (2) years experience in a similar role


• Ad agency experience is a plus.


• Extensive experience in a wide range of Marketing functions such as communications, digital marketing, advertising, branding, and social media.


• Experience in identifying target audiences and devising effective campaigns


• Familiarity with B2B advertising campaigns


• Excellent understanding of the full marketing mix


• Strong analytical skills partnered with a creative mind


• Data-driven thinking and an affinity for numbers


• Outstanding communication skills


• Up-to-date with latest trends and marketing best practices


• Hands-on experience with web content management tools, like WordPress


• Proficiency in MS Office / Google Workspace


• Knowledge of SEO and Google Analytics


• Experience with marketing campaigns on social media

Deadline: Interested parties should send their online applications on or before 14th March 2021.

Correspondence: Applications and detailed CV to be submitted online at http://goo.gl/T8sryH

We thank all applicants for their interest in this position; however, only suitable candidates will be contacted to continue the application process.

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